Artificial Intelligence

Updated: March 23, 2026

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AI ROI: The paradox of rising investment and elusive returns


Boardrooms are full of discussion about the AI race, but beneath the buzz the reality is more complicated. Organisations are pouring in investment, yet returns are slow to materialise and hard to measure.

Deloitte’s 2025 survey of 1,854 executives across Europe and the Middle East, supported by 24 in-depth interviews, shows that momentum is building. In ten per cent of organisations, the CEO is the primary leader of the AI agenda. Increasingly organisations view AI as a strategic imperative, not just a technology upgrade – especially as agentic AI begins to reshape assumptions about how businesses will operate in the future.

AI ROI: The paradox of rising investment and elusive returns

Artificial intelligence is reshaping business—though not at the blistering pace many assume. True, AI is now guiding decisions on everything from crop harvests to bank loans, and once pie-in-the-sky prospects such as totally automated customer service are on the horizon. The technologies that enable AI, like development platforms and vast processing power and data storage, are advancing rapidly and becoming increasingly affordable. The time seems ripe for companies to capitalize on AI. Indeed, we estimate that AI will add $13 trillion to the global economy over the next decade.

Learn more: Building the AI-Powered Organization

 

Fraud and Emerging Tech: Artificial Intelligence and Machine Learning examines the implications of AI and machine learning for mitigating fraud risk. The report includes examples of how these technologies can be used to detect and prevent bribery and corruption, expense fraud, third-party risk (e.g., involving background checks and other due diligence data) and vendor fraud (e.g. involving fake invoices).

Published by Anti-Fraud Collaboration, whose members are the Center for Audit Quality, Financial Executives International, The Institute of Internal Auditors and the National Association of Corporate Directors.

Learn more: Fraud and Emerging Technology

 

The AI Institute is Deloitte’s forum to showcase and advocate for everything to do with artificial intelligence (AI). It helps our clients, Deloitte practitioners and eco-system partners start or scale AI capabilities. It provides thought leadership and enablers on AI risks and applications, guiding us towards a world where man-machine teams create a better tomorrow for all.

Learn more: Igniting AI curiosity

 

Uncover how artificial intelligence (AI) can empower the profession and help CPAs anticipate future needs with this three-part series developed in collaboration with the American Institute of Certified Public Accountants (AICPA).

Learn more: CPAs and AI

Suddenly, we began to witness AI at a visceral level, and we were amazed by what we saw. Artificial Intelligence no longer feels like “something that’s coming someday.” It is now “something that is here, and ready to change the world.”

Learn more: Top 5 AI Risks In The Era Of ChatGPT and Generative AI

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