The Tariff Reckoning: Why Canada’s Financial Leaders Must Lead the Charge
In a world where volatility has become a defining characteristic of the global economy, it’s time we turn our collective attention to an issue that is no longer just the domain of trade negotiators and policy wonks—tariffs.
Tariffs are rewriting the rules of business in real time. From manufacturers and retailers to importers and exporters, virtually every Canadian business that crosses a border—physically or digitally—is now grappling with the cascading effects of protectionist policies and shifting trade alliances.
And while the headlines often focus on political rhetoric or international disputes, the real burden of tariffs is being carried by the financial leaders inside Canadian companies—CFOs, controllers, and senior finance executives—who must now pivot from planning to firefighting, and back again, in a matter of days.
This is not a temporary blip. It’s a structural challenge. And how we respond will define our competitiveness for years to come.
The Tariff Reckoning: Why Canada’s Financial Leaders Must Lead the Charge