Chief Recognition Officer and Founder,
Greatness Magnified
Known playfully as the “Frog Lady” for her fun habit of handing strangers squishy frogs and asking, “Have you been frogged lately?”, Sarah McVanel has a singular mission: to make recognition impossible to ignore—and irresistible to act on.
She is a recognition expert, professional speaker, coach, author, recovering perfectionist, and movement maker who created F.R.O.G.—Forever Recognize Others’ Greatness—to help organizations see their people as exceptional and build thriving cultures where everyone belongs. With more than 25 years of experience in training, coaching, and leadership, she founded her boutique firm, Greatness Magnified, after a senior leadership career dedicated to employee engagement.
Sarah is a Certified Senior Organizational Development Professional (CSODP), Professional Certified Coach (PCC), and Certified Human Resources Leader (CHRL). She is also one of only 700 Certified Speaking Professionals (CSP) worldwide, holding a BA in psychology, an MSc in family relations, and diplomas in human resources and healthcare administration.
Whether kayaking in summer, snowshoeing in winter, cooking elaborate feasts at double-speed audiobook pace, or embarrassing her kids, Justin and Simonne, with her amateur hip-hop moves, Sarah infuses joy, authenticity, and connection into everything she does.