Corporate and Personal Reputation in the Era of Shares and Likes

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Ignite 2024
June 19, 2024 | Online CPA Alberta Event

Corporate and Personal Reputation in the Era of ‘Shares’ and ‘Likes’

Are you prepared to manage your reputation with today’s moral complexities? In today's digital age, rising moral divides and pressure to take a stand on contentious issues, complicates reputation management, even for well-meaning individuals and organizations. Ethics and moral psychology provide crucial insights for navigating this complex terrain, from understanding cognitive processes to prioritizing genuine ethical conduct over signaling. Drawing on personal experience and behavioral ethics research, TEDx speaker Morgan Hamel, delivers practical guidance for navigating this new era.

Learning objectives:

  • Understand the new era of (business) ethics and how social media has increased both personal and corporate reputation risk.
  • Understand what behavioural ethics means for the practical implication of business ethics and reputation management.
  • Learn ”The Self-Interest Snap” - a strategy to help you get closer to being as ethical as you think you are (and make it more likely that others will see you that way).
  • Understand the risk of inadvertent moral grandstanding and learn healthier and more effective ways of building reputation.

Morgan Hamel, MBA

Morgan is the President of MH Partners Inc., a boutique consulting firm adept at helping leaders appreciate and communicate moral nuance to build stakeholder trust and long-term value. With experience in corporate ethics (11 years in the ethics office of a large organization), academia (Master’s Degree in Applied Ethics from Utrecht University in the Netherlands) and ethical entrepreneurship (founded an ESG-centric ethical fashion marketing company that generated $1M in responsible sales in its first corporate year), Morgan and her associates offer clients a business-focused, ethics-rooted perspective on reputation management that doesn’t exist elsewhere.

Workshop details:

  • Delivery: Live virtual
  • Date: Wednesday, June 19
  • Time: 09:00 AM – 12:00 PM

To register, please click the registration link below:


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